For many people, pension funds are rather opaque and yet most people in Switzerland are invested in such a vehicle for retirement provision. We assessed the providers from different angles to determine how their digital offering impacts their ability to attract additional customers. Our results show that all providers have big potential, if they sharpen their focus for a digitised future now:
With our expertise at i.AM Lab, we can enable service providers to up their digital game and make a real difference towards a positive customer experience, their loyalty as well as their ability to win additional business.