Started this creative journey by peeling back the layers and working our way down to the core, to the essence of what makes our client’s brand different. These workshop sessions were essential to learn as much as possible about their goals, audience and market position. Based on these insights we moved into the creation process and developed ideas and proposals for the Corporate Design.
Involving and engaging our client at every stage of the process was very valuable and led to meaningful decisions.
Based on these we fleshed out the final details and realised also many digital products for them.
The idea of the company name and the logo was to have a clear, focused message about the essence of their product: Yield and Web3.By replacing the “e” in the Yield by a reversed number 3, we wanted to create a bridge between these two ideas and make it uniquely memorable.The animated version of the logo that is used on the website and live presentations expresses the “dynamicism” happening in the web3 space.
Cryptocurrencies and web3 brandings often use dark themes with flashy gradient colors. These “spacey” visuals represent the future technologies and we couldn’t ignore that trend. However, we decided to go with a bright theme to get a fresher look and just used the dark backgrounds selectively.